Our Paid Social Framework
The paid social process begins with a comprehensive analysis of current ad account performance, creative assets, and audience behavior—combined with an in-depth review of competitor strategies and platform trends. This initial assessment uncovers gaps, creative fatigue, and untapped audience segments before launching new campaigns.
Next, a custom strategy is developed to align platform-specific audience targeting with compelling creative narratives. Whether on Meta, TikTok, or Pinterest, each ad is designed to resonate with the target audience and align with their stage in the customer journey. The focus is on creating mobile-first, thumb-stopping visuals paired with messaging that drives engagement and conversions.
Campaigns are structured with a clear funnel approach—separating prospecting, retargeting, and retention efforts—each optimized to achieve specific objectives. Once live, campaigns are closely monitored with continuous creative testing, audience refinement, pacing adjustments, and performance analysis. No element is left static. This paid social framework is designed to adapt, perform, and scale alongside brand growth.